Kied Visuals

Project – Logo and brand design | Contributors – Angela Norton, creative direction and design

Creation

Using the grid system allowed me to create symmetry and sharp edges for each of the shapes that for the “k”. The shapes were designed to create the word mark and be used within marketing material in various ways.

Branding

The shapes within the brand mark helps bring the brand full circle by incorporating them into various textures and elements. Additionally, the electric colors and grainy textures help bring the brand to life.