BinaxNow™ Consumer Respiratory Guidelines

Project – Researching, Brand guidelines, image selection, presentation | Contributors – Angela Norton, Art Direction and Design / Chris Weiss, creative direction / Micki Mounce, Copywriting / Emily Brandt, Project Management / Lisa Lange, Account Management

Creative Network was tasked with researching, aligning and implementing branding guidelines to the consumer respiratory look and feel. We provided a 40-page printed deliverable and presented our findings and recommendations to the client and various agencies to create unification on marketing materials.