ECCMID 2023

Project – Concepting, booth design, digital displays and social graphics | Contributors – Angela Norton, Art Direction and Design / Chris Weiss, creative direction / Emily Brandt, Project Management / Lisa Lange, Account Management

Abbott was a the main sponsor of MedLab Middle East, which is the World’s largest attended laboratory exhibition and conference with a count of 30,000 attendees. With this, we had extensive opportunities to create recognition of the Abbott brand.