Panbio™ COVID-19 Self-Test POS Display

Project – POS display options, shelf-talker, posters and detailed guideline | Contributors – Angela Norton, Conceptor, Senior graphic designer / Chris Weiss, creative direction / Molly Watson, Art Director / Victoria Kucera, Project Management / Lisa Lange, Account Management

Prompt

The client asked Creative Network to create displays to be placed within pharmacies across various emerging markets. The messaging was focused on the 95% accuracy of the Panbio™ COVID-19 Antigen Self-Test

The hierarchy of the Panbio™ messaging was one of my
main focuses with this project. With many important
details to highlight, I came up with a couple lockups that allow the reader to gather the information they want to see in a self-test. Please see the following pages for
point-of-sale guideline excerpts.

The detailed notes, sizing requirements and icon usage are clearly layed out in the guidelines. Now, outside agencies when creating the marketing materials can digest and execute on-brand materials for local pharmacies.